### **Lesson Plan: Marketing Mix II**
**Grade Level**: Senior Secondary 1 (11th Grade)
**Subject**: Marketing
**Duration**: 60 minutes
**Topic**: Marketing Mix II (Place and Promotion)
#### **Lesson Objectives**:
By the end of this lesson, students will be able to:
1. Understand the concept of "Place" and "Promotion" in the marketing mix.
2. Identify different types of distribution channels.
3. Describe various promotional strategies and tools.
4. Create a basic promotional plan for a given product.
#### **Materials Needed**:
- Whiteboard and markers
- PowerPoint presentation or slides
- Handouts detailing distribution channels and promotional strategies
- Activity worksheet
- Projector and computer
- Sample products for the activity (optional)
#### **Introduction**: (10 minutes)
1. **Welcome and Attendance**:
- Take attendance and briefly review previous lesson on Marketing Mix I (Product and Price).
2. **Recap**:
- Ask students to recall what the '4 Ps' of the marketing mix are. Briefly discuss 'Product' and 'Price'.
3. **Introduction to Today's Topic**:
- Explain that today, we will focus on the other two Ps: 'Place' and 'Promotion'.
#### **Instruction**:
**Part 1: Place** (15 minutes)
1. **Definition and Importance**:
- Define what 'Place' means in the context of the marketing mix.
- Explain the importance of getting the product to the right location at the right time.
2. **Distribution Channels**:
- Introduce different types of distribution channels (direct and indirect distribution channels).
- Discuss the advantages and disadvantages of various channels like wholesalers, retailers, and online platforms.
3. **Examples and Discussion**:
- Use real-life examples to illustrate different distribution strategies.
- Encourage students to share examples from products they use daily.
**Part 2: Promotion** (15 minutes)
1. **Definition and Purpose**:
- Define 'Promotion' in the context of marketing.
- Discuss the objectives of promotion (informing, persuading, and reminding customers).
2. **Promotional Strategies and Tools**:
- Explain various promotional tools like advertising, sales promotion, personal selling, public relations, and direct marketing.
- Use examples to show how different companies use different strategies.
3. **Examples and Discussion**:
- Analyze a few advertisements or promotional campaigns.
- Discuss why those specific strategies were used and their effectiveness.
#### **Activity**: (15 minutes)
1. **Group Work**:
- Divide students into small groups and assign each group a product.
- Each group will create a basic promotional plan for their assigned product, considering both distribution channels and promotion strategies.
2. **Presentation**:
- Groups present their promotional plans to the class.
- Allow a few minutes for questions and feedback after each presentation.
#### **Conclusion**: (5 minutes)
1. **Summarize Key Points**:
- Recap the importance of 'Place' and 'Promotion' in the marketing mix.
- Highlight key takeaways from the day's lesson.
2. **Q&A**:
- Open the floor for any questions or clarifications.
3. **Assignment**:
- Assign a homework task where students have to analyze the promotional strategies of a company of their choice and present their findings in the next class.
#### **Follow-Up**:
- Review the homework in the next class and provide feedback.
- Continue with the next topic in the marketing syllabus.
This structured and interactive lesson plan will help students grasp the concepts of 'Place' and 'Promotion' more effectively, making the learning experience engaging and practical.